A good logo communicates a lot about a business and the message a business owner wants to convey to their clientele. It should be distinctive, memorable, designed to stand out from other competing brands, clever in concept and well executed.
Logo created for Reachout Equine Assisted Learning, a practitioner based in the Ballarat region. The logo shows a hand reaching out becoming the horse’s mane. The horses are an integral part of the healing and learning process, during an Equine Assisted Learning session.
Logo and guidelines along with social headers were created for the rebranding for up and coming marketing company Prosperiam. Prosperiam services both Australian and US clientele particularly from New York and LA so it was important their logo was able to shine out and remain timeless in a busy and competitive industry.
My other passion is helping people‘s personal and professional development through providing Equine Assisted Learning with my herd of horses. Applewood is the business I have built to provide this. Have a look at my website that I also designed: applewoodequine.com.au
Based in Western Australia, this Equine Assisted Learning practitioner wanted a softness to her logo. So the colour palette reflects this along with the hand drawn approach. I brought into the logo the WA National Flower - Kangaroo Paw as the horses mane. This flower also features within the WA National Emblem.
Scroll down to see brochures, magazines, catalogues and TVCs from Rawson Communities House and Land Sales, Victoria Gardens Shopping Centre, Guardian Pharmacies, The ABC Shop and Dick Smith Electronics.
A comical TVC idea produced in-house on a super tight budget for one of Bunning's supplier brands, Viewlight downlights. The ad was designed to demonstrate they had a range of downlights, that were all super easy to install.
This campaign ran across TV, print and warranty booklets. The message to the consumer was that when you bought a Stihl power tool it also came with a life-time support guarantee from the Stihl dealership.
Megalight needed a TVC that would show off all it's different features and how they made it perfect for a multitude of uses.
One of three TVCs created to promote Mondella’s key ranges of bathroom products. This one promoted their classic range Maestro and was a combination of stop-motion flat-lay and inspirational still imagery with projection mapping to give them dimensionality.
Homebase in the UK needed a fun animated Christmas themed top for their retail TVCs. The top animation adds a bit of Christmas magic by bringing the price super to life.
The brief was to produce a fun, feel good hallmark style video that Bunnings could send to their suppliers showing the helpful nature of their team members.
I can work with you to get your new website up and running. From domain name, through copy writing, photography and design to launching. Then I can be there for any updates you might want to make as your business takes shape. To check out the full applewood site go to applewoodequine.com.au
The Applewood Equine Assisted Learning website was created keeping in mind Equine Assisted Learning or EAL is a fairly new modality. So the site needs to educate visitors on what EAL is about as well as what benefits a session at Applewood can offer.
The Real Estate Rumble mobile game was launched as a supporting piece for a national competition where entrants could win a cash prize.
This Business Booster App was created for the First National Real Estate agent network to overcome the challenge of effective internal communications as well as to extend, engage and reward their network database.
This social stop-frame animated video was created to promote the Bunnings hardware portable heating range. They wanted something engaging and playful that would engage Next Gen audience of renters as all these heaters are fully portable and easy to install.
A social piece to promote Bunnings Warehouse’s eGift card offering with the playful and dynamic use of animated typography.
Bunnings have a wide range of outdoor lighting and this stop-frame animated video demonstrates how you can plan and light up a whole outdoor space.
A social video to bring awareness of Bunnings various storage solutions inspired by the Konmari movement of tidying up and having a place for everything.
One of three social videos created to promote Mondella’s key ranges of bathroom products. This one promoted their classic range Maestro and was a combination of stop-motion flat-lay and inspirational still imagery with projection mapping to give them dimensionality.
Officially selected for eight international film festivals this video was concepted, art directed and styled by myself with Hugh Peachey as director. We worked closely together to bring this narrative piece to life.
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Coolaroo the inventors of the original shade cloth, were looking for a print ad to show that with their stylish coloured shade-cloth range you can easily transform your backyard into a place that your neighbours will envy.
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Print and point-of-sale for Essteele cookware.
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This print advertisement was created for the program booklet at a night with the Brandenberg Orchestra sponsored by Australian Unity.
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Topical Press for Durex - This ran in the MX newspaper during the time of the hung parliament.
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Outdoor for Ansell Zero condoms.
I recognised The Father Bob Foundation’s need for a new soup van after reading the local paper. Came up with this idea, pitched it to Father Bob Maguire and once it was produced helped him and his team distribute them to cafes across the City of Port Phillip.
This shoot of both a classic frontage and a contemporary rear courtyard space was art directed and styled by me. All lighting needed to be selected and positioned.
This music video officially selected for eight international film festivals was concepted, art directed and styled by me and directed by Hugh Peachey.
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Aimed at people who like to feel good and look good this campaign for Australian Unity Exclusive Lifestyle Packages originally launched as a complete take-over of Southern Cross station in Melbourne and various CBD tram-stops. The railway station domination consisted of over 90 individual posters and supporting messages.
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One example from a campaign series of multiple TVC spots and online advertising. A fictional blogger character called Zoe was used to communicate a variety of messages from Australian Unity Health Insurance in an entertaining and easy to understand way.
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Simple. Useful. It’s the theme that drives Australian Unity Health Insurance. The Welcome Pack communicates everything new members need to know in simple, jargon free language. And it’s full of simple, useful tips. Art Direction for this piece also involved producing an image library of Simple and Useful objects all branded with Australian Unity orange.
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This print advertisement was created for the program booklet at a night with the Brandenberg Orchestra sponsored by Australian Unity.
Stihl Autumn campaign.
The approach to Stihl seasonal catalogues was to also create a campaignable group of three print ads. One of these would feature on the cover and the other two would be woven throughout the catalogue.
Stihl Dealer Support campaign.
This campaign ran across TV, print and warranty booklets. The message to the consumer was that when you bought a Stihl power tool it also came with a life-time support guarantee from the Stihl dealership.
Jamieson’s Raspberry Ale was suffering from a consumer mis-conception that it was a sweet drink like an alcopop. This print, point-of-sale and online campaign took the character Snow White and made her anything but sweet - just like the raspberry ale.
The campaign wasn’t in market for long before Disney shut it down. But from this happening the campaign achieved more exposure than ever anticipated. Making it to online news site’s and blogs around the globe and onto a segment of the Good News Week TV series.
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Point-of-sale poster and print.
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Website.
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Going viral.
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Drink coaster set.
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Drink coaster in situ.
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Packaging and label design.
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Print, Outdoor and Point-of-Sale campaign to push the new casual work boot from Oliver. Designed for comfort and style away from the work-site.
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Print and Point-of-Sale campaign to herald the coming of a new range of Oliver work boots designed especially for women in a range of trades.
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Print and Point-of-Sale campaign. Oliver work boots have a handy side zip making getting them on and off easier than your standard work boot.
JR Watch Co. Duty Free Watches
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Tactical magazine advertising for the Melbourne Airport Car Park.
Melbourne Airport Carpark.
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The brief was that more signage was needed around the Airport to communicate to travellers that the Airports’ own car park was a closer and better option than parking at one of the nearby independently owned car parks. The baggage carousel seemed like a great place to position this message.
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This creative uses the digital outdoor posters on the Tullamarine Freeway to reach travellers as they drive towards the departure terminal.
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Carpet Court developed a new range of stunning carpets and called them Designer Style. These carpets were used to create a stunning fashion collection for the catwalk. To launch the range, 15 and 30 second TVCs along with a matching catalogue and online banners were created.
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A couple go “carpet courting” on a Spring day to advertise Carpet Court’s Spring Carpet Sale.
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A TVC using Australian Olympic Swimmer and Celebrity MasterChef winner, Eamon Sullivan to present CSR's new Logicane sugar.
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A print magazine ad paired with an app idea. Eamon Sullivan revealing that he likes to bake raw for CSR Raw Caster sugar.
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Under the campaign theme of Reject the Cost of Christmas this stop-motion animated TVC and YouTube tutorial was created to show how you could decorate your tree - all for under $35
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The online campaign for Reject the Cost of Christmas was based on a competition and series of giveaways that ran across December, it included a Facebook application, YouTube video, content marketing and an eDM to drive entries. The Facebook application allowed you to design your own Christmas card and send it to friends within your network, entries were unlimited and prizes were drawn sporadically throughout the month to keep momentum going.
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This double page spread was designed to showcase the large array of products available for Christmas from The Reject Shop and fitted with the brands latest campaign direction "Come On, Get Savvy". This campaign also involves a brand TVC and other online and print components of which I had some involvement with as well.
Designed using existing photography to give the feel of a walk-in wardrobe. The installation also featured actual reflective mirrored wardrobe doors.
